Using Viewbix, you can market your videos with banners, logos, integrated call to action (CTA) buttons to generate more traffic and conversion. This tool gives you the advantage of cross-platform distribution that ensures your videos look attractive on desktop, laptop, mobile, and other devices. It supports Facebook, YouTube, Vimeo, and other third-party videos as well.
Think of it this way: The more specific your content, the more specific the needs of your audience are -- and the more likely you'll convert this traffic into leads. This is how Google finds value in the websites it crawls; the pages that dig into the interworkings of a general topic are seen as the best answer to a person's query, and will rank higher.
Although Bing Ads has intentionally made its experience as similar to Google Ads as possible to help advertisers make the transition or run complementary campaigns, one area Bing excels in is its reporting functionality. The Bing Ads Intelligence suite of tools offers some remarkable reporting, so if you’re serious about Bing Ads, be sure to explore Bing Ads Intelligence.
Traditionally, defining a target audience involves determining their age, sex, geographic locations, and especially their needs (aka pain points). Check out usability.gov’s description of personas and how to do task analysis & scenarios for more details, or better yet, read Vanessa Fox’s upcoming book about personas related to search and conversion.
You can also add the campaign name here such as facebook_offer or summer_sale or new_product_lineup or anything else for that matter. Be sure to separate the spaces with underscores. And, if you're placing ads on Google, YouTube or any other platform, and you're bidding for keywords, place the campaign terms in there, separated by plus signs such as best+running+shoes or best+mens+polo+shirts or anything else for that matter.
Excellent post Brian. I think the point about writing content that appeals to influencers in spot on. Could you recommend some good, manual strategies through which I can spot influencers in boring niches *B2B* where influencers are not really talking much online? Is it a good idea to rely on newspaper articles to a feel for what a particular industry is talking about? Would love to hear your thoughts on that.
Since the internet continues to play a massive role in our everyday life, it is no surprise that digital marketing continues to dominate the marketing sector. In fact, today digital marketing is all over the place. The competition among companies based on their marketing strategy is not only high, but it’s also intense. The old marketing strategy of sending simple emails to prospective leads is no longer enough to start getting a decent amount of sales.
Thanks Brian. I’ve had a “a-ha” moment thanks to you! Great advice. I knew that backlinks would improve the organic SEO rankings to our client-targeted landing pages but I never knew it was through getting influencers to backlink blogs. I always just assumed it was great content that users wanted to share with others. It was driving me mad why people love my content but never share enough. Now I know!
One thing we hear time and again about our own tools is how valuable the benchmark performance data is, and that’s one area where AdGooroo shines. As well as the usual ad spend estimate modeling and other tools, AdGooroo also lets you look at snapshots of specific brands in your vertical – very interesting if you’re looking to adjust your PPC strategy.
What if you could entrust your Twitter account to a machine? This isn’t dystopian science fiction but a reality thanks to Happy Cyborg, a fun tool that’s still in beta. Happy Cyborg assumes control of your Twitter handle and behaves as you would based on common responses to Twitter interactions. Probably not recommended for corporate accounts, but it could be ideal for busy entrepreneurs who find themselves tweeting the same stuff frequently.
How to use Charlie: Intended as a tool to help you prep for meeting new people, Charlie gives you a full run-down of a person—social media profiles, biography, interests, big news, etc.—by looking at your upcoming calendar or running an email address. If you’re wanting info on a single person ad-hoc, simply enter their email address into Charlie, and they’ll tell you everything.
What problems do your readers have? Teach them how to solve them, and as a result of launching an online course, you’ll likely drive traffic to your blog and you could even begin to field offers for other types of work from home jobs like coaching, consulting and advising as your audience as your authority grows. Plus, this can evolve into a phenomenal way to make money blogging in a much more passive capacity as your traffic grows.