So many great tips! There are a couple of things I’ve implemented recently to try and boost traffic. One is to make a pdf version of my post that people can download. It’s a great way to build a list:) Another way is to make a podcast out of my post. I can then take a snippet of it and place it on my Facebook page as well as syndicate it. As far as video I’ve started to create a video with just a few key points from the post. The suggestion about going back to past articles is a tip I am definitely going to use especially since long-form content is so important. Thanks!
How we use Google Analytics: As a social media marketing team, we appreciate the ease with which we can see traffic from the different networks (Acquisition > Social > Network Referrals). We can check the engaged reading time by looking at Time on Page. And for the real-time stats of who’s on our site right now, we can simply click on Real-Time > Overview.

Make it easy to dive deep into your site: As an expert in your industry, you should share your knowledge and insight with others. Not only is this valuable for your readers, but it provides a great opportunity for you to advertise your business within a blog. Make sure the process for a reader to access your website from your blog is effortless. Add links to other pages (your store page, for example) within your article to keep the reader on your website.
I agree 100% with quality content. If the quality is outstanding, the back links just pour in. Must also add that I am not exceptional when it comes to English, as it is not my first language. Best investment I ever made was to hire a proof reader to check a post before I publish it. I also use a good quality grammar tool. Grammar and spelling issues is an absolute “website killer”. Great post, keep up the good work!
In the beginning, it’s nice to think that a committed and engaged audience will just fall into your lap if you reach out to the right people and follow the right steps, but it’s just not that easy. You need to make sure your website is set up the right way and is designed to resonate well with your target market. More on that in my guide to starting a blog.
In a very crowded, noisy space – entrepreneurs and small business owners with a ton of “experts and influencers.” How do I get “above the noise?” I have built up a great brand and, I think, some great content based on a boatload of practical, real-life experience. I also have some products and services that I’m trying to sell, but I remain, “all dressed up, with no place to go.” Thoughts?

If you want to get more bang for your buck out of Twitter, check out a tool like Quuu Promote, which has an existing base of followers that’ve signed up to receive suggestions for what to share that’s in their interests. You can choose how many posts to promote through their network of user every month, and an unlimited amount of people can click and share—thus helping to drive traffic to your blog from their existing base of users.


I recently come across a case study where a newly found business was able to climb up high in search results without building links. Their strategy was to create a buzz for their main business term across social media platforms and they made people talk about it as well as visit their respective pages. In 2019, Do we have to look at various means through which we can improve our rankings without building links? What are your thoughts? I am sure Rank Brain also listen to what people talk about a brand or business than just identifying it through backlinks.
“In conclusion, this research illuminates how content characteristics shape whether it becomes viral. When attempting to generate word of mouth, marketers often try targeting “influentials,” or opinion leaders (i.e., some small set of special people who, whether through having more social ties or being more persuasive, theoretically have more influence than others). Although this approach is pervasive,recent research has cast doubt on its value (Bakshy et al. 2011; Watts 2007) and suggests that it is far from cost effective. Rather than targeting “special” people, the current research suggests that it may be more beneficial to focus on crafting contagious content. By considering how psychological processes shape social transmission, it is possible to gain deeper insight into collective outcomes, such as what becomes viral.”
Lets just say that out of the 200 clicks, you received 3 sales, which were tracked with a Facebook conversion pixel. Those 3 sales resulted in $800 in revenue. So your $100 investment just drove $800 in sales. Now, this is simply a generic example , but when you know how to track your ads or other marketing efforts, then you'll know what's paying off and what's not.
This SEO tool will generate all possible combinations of two separate lists of search phrases. Find new ways to promote your website and reach your audience when you broaden your keyword horizons. Use these phrases to modify and create new content as well as to optimize title tags, URLs, and internal linking structure. For a new insight into your keyword prospects, generate combinations to kick-start the brainstorming process.
Smooch is a software development kit that aids you to add chat features into applications and webpages. The flexible SDK and Smooch’s REST API allow you to build customized messaging tools for your website efficiently. Smooch features dedicated SDKs for iOS and Android devices. Smooch acts as a chatbot connector that bridges your business apps with your everyday messenger apps like Facebook Messenger, WeChat, etc.
Nice work Laura! This is going to be a great series. I'm working my way through SEOmoz's Advanced SEO Training Series (videos) Vol. 1 & 2 to build upon the advice and guidance that you and your team provided to me during my time at Yahoo!. Now many others will benefit from your knowledge, experience and passion for SEO strategy and tactics. Best wishes for great success in your new role.
Love this post! I agree with all especially creating worthy content. Good content is really a King. It’s should be our number one priority when it comes to our online campaigns. We need to offer content that interests our target audience, adds value and makes them want to read and come back for more. Keep posting helpful tips Ryan! Thank you for sharing it with us.
Google Ads Editor is really a handy tool provided by Google to help you with certain PPC tasks. It is a free resource provided by the search engine giant that can help you with several bulk editing tasks of your Google Ads. It helps in increasing or lowering bids for a number of keywords, changing keyword match types on a large scale, copying entire campaigns to push to adCenter and more.
Spider-driven search engines such as Google®, Yahoo!® and MSN® use "robots" or "crawlers" to score websites across the Internet. Robots "spider/crawl" each site and "score" pages based on how relevant they are. A website's score or placement within a spider driven search engine is derived from hundreds of variables such as link popularity, density and frequency of keywords in page content, HTML code, site themes and more. You will want to focus many criteria in your SEO strategy to position yourself well among the major search engines. Here are two of the most influential factors:
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