Laura,Great post.  This touches something I wish more SEOs practiced: conversion optimization. I think most SEOs think of what they do as a service for, instead of a partnership with clients.  The end result should never be raw traffic, but value obtained through targeted, CONVERTING traffic.You make excellent points about market research, product input, content creation, and other functions many SEOs and SEMs neglect.More and more SEO providers focus only on assembly line basics and worn out techniques instead of challenging themsleves to learn product marketing, usability, and conversion optimization.Your advice on market research is extremely valuable.Great start to a promising series.  I look forward to more!
Thanks for a this timely article. If I understand it correctly, are you saying that we would better be off looking at market data in our niche and make an article of that for influencers to share rather than actionable tips that the target clients would be interested in? Shouldn’t there be a double strategy – articles for the influencers to share and articles for the users to enjoy?
ReviewTrackers is an ideal solution for any business with multiple locations. It is a reliable and effective tool to manage online reviews published on popular review sites such as Facebook, Yelp, Foursquare, etc. Besides collecting reviews, it also tracks the performance of every store location using enterprise-grade tools and powerful reporting features.
Wow Brian, You have solved my problem. A few days back I was looking for ways to increase traffic on my tech blog, I found this blog post by you while I was looking out for possible tricks to increase traffic. I must say that few of the tricks mentioned above really worked for me. For example, I updated a few old posts on my blog, I did try the broken link building technique and the last I did was to repost my content on Medium.
Each organic search engine ranking places emphasis on variable factors such as the design and layout, keyword density and the number of relevant sites linking to it. Search engines constantly update and refine their ranking algorithms in order to index the most relevant sites. Other variables that have an impact on search engine placement include the following:
GroupHigh is a very helpful influencer marketing software that has both email outreach feature and influencer research tool. You can quite easily search for the relevant influencers in your industry by reach, location, social following, content, etc. It also allows you to review various promotional tactics used by different influencers such as referral links, giveaways, special discounts, sponsored posts, and more.
If you’ve ever looked at your site analytics and yelled “what do you want from me?” you’re not alone. That’s why Inspectlet lets you analyze user activity via eye-tracking heat maps, screen capture, and user interaction analytics. You’ll be able to watch how users interact with your site and figure out where they may get confused. And then get to work fixing those areas.
How we use Canva: The optimized sizes and built-in templates make it fast and easy to create tall pictures for Pinterest, rectangular ones for Twitter, square for Facebook or Instagram, and any size in between. We find Pablo (another free alternative) to be great for Twitter-sized images of 1,024 pixels by 512 pixels, and Canva to work really well for all else.
When I’m doing research for a piece I’m going to write, I’ll send emails out to influencers who are authorities in the area I’m writing about. I’ll ask them for a quote to include in the blog post, and ask them a single question – this is how I do it, if you’re interested. I don’t worry too much about non-responses or rejections, because as long as a few of them write back, I’ve got a solid contribution for my post. Because they’re authority figures, it not only lends the article credibility, but if they happen to share the post, I’ll get exposure to their audience as well.
If you're looking to upload an image to a blog post, for example, examine the file for its file size first. If it's anywhere in megabyte (MB) territory, even just 1 MB, it's a good idea to use an image compression tool to reduce the file size before uploading it to your blog. Sites like TinyPNG make it easy to compress images in bulk, while Google's very own Squoosh has been known to shrink image file sizes to microscopic levels.
Try to find groups on Facebook that are super topically relevant to your niche—and join the ones that have a lot of engaged members who appear to be within your target audience. Like on Reddit though, you’ll want to focus on engaging with the community by liking and commenting on others’ posts and building up a rapport for weeks (or months) before ever promoting your own content and trying to use the group to drive traffic to your blog. Group moderators are well-versed in spotting members who are there to shamelessly self-promote.
If your site already has a high domain authority (DA), you don’t have to worry about this step. If you don’t know what I’m talking about, domain authority is a search engine ranking score that ranges from 1 to 100, and it predicts how well the site will rank in result pages—it’s based on age, popularity, and size. Your brand-new blog will have a ranking around 1 (sorry), while Facebook has a ranking of 99. As you get bigger and better, your DA score will get higher.
Sometimes driving traffic to your site is not enough to grow your business. A high conversion rate is a must to generate more leads and sales for your business. Improving your conversion rate is a never-ending battle that needs to be continually tested and optimized. These following CRO tools will help you make your conversion rate optimization process easier.
Want the skinny on how you can drive traffic to your website? The following traffic-driving strategies are organic in nature. You won't have to pay a single dollar for traffic that falls under this bucket. But you will have to trade your time. And since time is more valuable than money, in that it can only be used once then it's gone forever, there's still a significant cost involved depending on your skill level.

ChattyPeople is one of the best chatbot platforms for creating an AI chatbot on Facebook with integrated Facebook commerce. With Chattypeople, you can create a Facebook messenger bot both quickly and easily, without any coding skills. You can make a simple bot answering customer service questions and integrate them with e-commerce platforms like Shopify.
While not the most ideal way to drive traffic to your website since it requires a budget of money to spend in order to get that traffic, if you’re directing readers to the right page that converts well—whether that’s to an email sign up or purchase—then it can be a very lucrative investment scaling up your paid advertising spend when there’s a clear immediate financial return. Plus, the positive social signals you’ll be sending by having a lot of active visitors on your site, should help with getting more referrals and social shares—thus giving you more opportunity to drive traffic to your blog from other sources as well.
Sure, we did keyword research, we recommended partnerships and widgets and architecture advice, but we didn’t step back and take a good look at our target audiences, what sites were meeting their specific needs in search results, and what we specifically could build into the product that would be far more desirable than what everyone else had (not even thought of yet ideally) to make sure our entire site is superior, resulting in the inevitable stealing of search traffic from our competitors.
Does your page load quickly, or is it slow to appear? How does the loading time of your page compare to the loading time of another page? What is the actual speed your page loads at? Use this tool to analyze how long your page takes to load at a variety of connection speeds, to view what components of your page take the longest amount of time to load, and see a full breakdown of every component of your page. Also, use our cool "compare two pages" function to load your page side by side with another!
Influencer marketing is a great way to get your message out to millions of people without having your own large audience. You can leverage influencers on Twitter, Instagram and any number of other social networks. Find people who are entrenched in your niche or industry and reach out to them. This won't be cheap, but it could potentially bring you droves of customers and sales in the near term.
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