Even though I know how to do marketing, I was never looking at what my competitors were ranking for. Because if you know what they are getting all their traffic for, not just the ranking and the positioning, but how many visitors they're driving, it's priceless. I will say that the Ahrefs data isn't 100% accurate, but if you multiply it by, let's say, two or three, then you will get a good understanding of how much traffic that keyword can drive. I found it roughly to be off by three within the marketing space. Overall, it's still a great tool to figure out what your competitors are ranking for and what you're not ranking for that you should be.
SurveyMonkey is one of the most popular free online survey tools. Surveys are a good way to collect consumer information, engage customers, uncover trends and secure tangible insights on your business. SurveyMonkey’s software is incredibly simple. In just a few minutes, you can design, create and publish your own business survey. Additionally, you’ll be able to analyze the results in the backend.
In the case of cost per mille/click, the publisher is not concerned about whether a visitor is a member of the audience that the advertiser tries to attract and is able to convert because at this point the publisher has already earned his commission. This leaves the greater, and, in case of cost per mille, the full risk and loss (if the visitor cannot be converted) to the advertiser.