Education occurs most often in "real life" by becoming involved and learning the details as time progresses. Although there are several books on the topic, some so-called "how-to" or "silver bullet" books instruct readers to manipulate holes in the Google algorithm, which can quickly become out of date, or suggest strategies no longer endorsed or permitted by advertisers.
Highly regarded 15 unit motel & private residence near Lake Erie for sale. Currently operating as The SunSet Motel. Immaculately maintained! Located in a major fishing tourism area near Lake Erie - just 1 mile from Exit 3 on I-90 & including highway visibility. The 5,208 ± SF motel includes 15 turn-key units. All units feature refrigerator, microwave, coffee pot, flat screen TV, free WiFi & A/C. Situated on 16 acres with abundant parking including on site boat storage & a fish cleaning station to accommodate fishing tourism. Separate 1,276 ± SF - 2 bed, 2 bath residence & attached office with half bath included in package. Package also includes a 2,304 ± SF pole barn with overhead More info
In the case of cost per mille/click, the publisher is not concerned about whether a visitor is a member of the audience that the advertiser tries to attract and is able to convert because at this point the publisher has already earned his commission. This leaves the greater, and, in case of cost per mille, the full risk and loss (if the visitor cannot be converted) to the advertiser.