Affiliates were among the earliest adopters of pay per click advertising when the first pay-per-click search engines emerged during the end of the 1990s. Later in 2000 Google launched its pay per click service, Google AdWords, which is responsible for the widespread use and acceptance of pay per click as an advertising channel. An increasing number of merchants engaged in pay per click advertising, either directly or via a search marketing agency, and realized that this space was already occupied by their affiliates. Although this situation alone created advertising channel conflicts and debates between advertisers and affiliates, the largest issue concerned affiliates bidding on advertisers names, brands, and trademarks. Several advertisers began to adjust their affiliate program terms to prohibit their affiliates from bidding on those type of keywords. Some advertisers, however, did and still do embrace this behavior, going so far as to allow, or even encourage, affiliates to bid on any term, including the advertiser's trademarks.
Featuring a delicious range of Indo-Pakistani cuisine made to order fresh or hot off the Buffet line. This location features a quick service set up with in-dining options (50 seats in the dining area), pick up and delivery. With a full kitchen (two hoods with ansul systems, single hood, reach-in cooler, reach-in freezers and ample prep space, this restaurant is set up to handle the high volume of business that the Polaris Market is noted for. The business recently set up a buffet option to handle the large volume of employees that are located in Chase's Headquarters (Over 11,000 people) which is within walking distance of the restaurant. More info
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Developing and monetizing microsites can also garner a serious amount of sales. These sites are advertised within a partner site or on the sponsored listings of a search engine. They are distinct and separate from the organization’s main site. By offering more focused, relevant content to a specific audience, microsites lead to increased conversions due to their simple and straightforward call to action.