“In conclusion, this research illuminates how content characteristics shape whether it becomes viral. When attempting to generate word of mouth, marketers often try targeting “influentials,” or opinion leaders (i.e., some small set of special people who, whether through having more social ties or being more persuasive, theoretically have more influence than others). Although this approach is pervasive,recent research has cast doubt on its value (Bakshy et al. 2011; Watts 2007) and suggests that it is far from cost effective. Rather than targeting “special” people, the current research suggests that it may be more beneficial to focus on crafting contagious content. By considering how psychological processes shape social transmission, it is possible to gain deeper insight into collective outcomes, such as what becomes viral.”
As with life and love, if you want your business to get attention, you’ll need to “put yourself out there.” Also like life and love, you may have to make the first move before things start moving, which is where outreach marketing can come in handy. Simply put, outreach marketing is connecting with bloggers and other influencers in your industry, in order to increase exposure for your website and promote your products or services. The process will primarily consist of gathering your targets, (websites, bloggers, industry folk) and approach them via email to gauge their interest in a potential partnership and following up when necessary to create a lasting relationship. To learn more, we’ve got some great reading about the best outreach marketing tactics to promote your site.
What problems do your readers have? Teach them how to solve them, and as a result of launching an online course, you’ll likely drive traffic to your blog and you could even begin to field offers for other types of work from home jobs like coaching, consulting and advising as your audience as your authority grows. Plus, this can evolve into a phenomenal way to make money blogging in a much more passive capacity as your traffic grows.