SalesLoft is another sales engagement and conversational intelligence software. It allows individuals and teams to set and execute effective communications, with the goal of converting more target accounts into customer accounts. SalesLoft is designed to help organizations engage their audience in more relevant and authentic ways by real-time activity tracking.
Traditional analytics tools provide you information like how users came to your site, what pages they view, and how they navigate from one page to another. Heatmap tools offer visual analytics of page areas your users click, look, engage, and scroll. The following Heatmap tools will help you to understand usability issues with your website and optimize it for better user experience and sales conversions.
Very in-depth information, Brian. I love the part about updating old content, I still find old articles in search results, sometimes 3+ years ago that are clearly out of date when it comes to marketing topics. I usually skip those results, and wonder how that content is still ranking, but it would be great if everyone updated that content. This entire post is full of useful tips, as usual. I am bookmarking now, and sharing-
I know many bloggers that have had great success using Pinterest to drive traffic to their blogs. I’ve had a good measure of success on my Pinterest too. You’ll want to make sure you have good visuals to go with each blog post–infographics like I have here and here are great for this–and the most successful Pinterest bloggers recommend that you post at least 10 unique pins (images) for every new blog post you publish on your site if you hope to drive traffic to your website in a meaningful way.
There's a diverse mix of free tools available, one of the enjoyable aspects of working in digital marketing today. I’ll start with the most widely used. Please let us know about the “essential free tools” you use in the comments. For many more tools suggestions - check out our free guide to digital marketing tools. We've structured it around our RACE planning framework covering 30 categories of digital marketing tools that every business that is serious about improving digital marketing needs. Apart from the insights tools we cover here, it includes many more tools needed for essential digital marketing activities like conversion rate optimization, personalization and marketing automation.
Home of the millennials—but growing quickly in all segments as a way to drive traffic to your blog. Obviously, high-quality images are key on this platform, and not every type of business will do well on this platform (food blogging is great for Instagram). Building relationships with other influencers in your space will be one of the keys to success. If you want the inside scoop on how to do Instagram the right way, listen to this podcast episode where I sat down with a couple of travel bloggers who’ve cracked the code and learned how to drive traffic to a blog very consistently from their travel Instagram account.
For this strategy of how to drive traffic to your website, the most important thing is finding a publication with an established base of readers. It doesn’t have to be a big name like Forbes or Entrepreneur–which will be impossible to land in the very beginning anyway. What you should focus on, is finding something that fits with your style and niche, but is still somewhat approachable in size. This’ll help you build your brand, get more recognition for the name of your blog, connect with interested readers and look great for networking possibilities. And if you play your cards right, you’ll unlock a new channel for driving traffic to your blog in the process.
Thank you Brian. I am so brand spanking new to all this and i am really struggling with understanding it all. I have tried to read so many thing to help my website and this was the first article to really make sense however Being an urban, street menswear online store i feel like my niche is too broad?.. Ahh Feel like I am drowning maybe I need to do your course! Thanks again for the read I will be doing a lot more thats for sure
Want the skinny on how you can drive traffic to your website? The following traffic-driving strategies are organic in nature. You won't have to pay a single dollar for traffic that falls under this bucket. But you will have to trade your time. And since time is more valuable than money, in that it can only be used once then it's gone forever, there's still a significant cost involved depending on your skill level.
What it does: CoSchedule helps you plan your marketing, organize your campaigns, plan your content and get ahead. Marketing needs to be organized, and so does scheduling. It’s not enough to simply create content and make updates. CoSchedule helps to streamline the process. Its integration with Chrome, Wordpress, Google Docs and Evernote makes the process even easier.
With search still the best acquisition channel driving the majority of visits, leads and sales for most businesses online, I believe that even marketers who outsource their SEO need to understand different types of customer behaviour when searching to help develop strategies for getting visibility AND creating content and messages to help meet consumer needs.
“In conclusion, this research illuminates how content characteristics shape whether it becomes viral. When attempting to generate word of mouth, marketers often try targeting “influentials,” or opinion leaders (i.e., some small set of special people who, whether through having more social ties or being more persuasive, theoretically have more influence than others). Although this approach is pervasive,recent research has cast doubt on its value (Bakshy et al. 2011; Watts 2007) and suggests that it is far from cost effective. Rather than targeting “special” people, the current research suggests that it may be more beneficial to focus on crafting contagious content. By considering how psychological processes shape social transmission, it is possible to gain deeper insight into collective outcomes, such as what becomes viral.”
Google re-targeting ads are a terrific way to get more traffic to your website. But not just any traffic. Re-targeting ads focus on people who've already visited your site and have left for whatever reason without completing a sale. This involves the usage of a conversion pixel for purchases and it's a great way to reach people who've already been to your site and aggressively market to them on Google's search engine shortly after they've left.
Specifics: Be as specific as you can with your recommendations. For example if you’re suggesting partnering with meal home delivery sites, find out which ones are going to provide the most relevant info, at what cost if possible, and what the ideal partnership would look like for content and SEO purposes. Even provide contact information if you can.
Thanks Brian. I’ve had a “a-ha” moment thanks to you! Great advice. I knew that backlinks would improve the organic SEO rankings to our client-targeted landing pages but I never knew it was through getting influencers to backlink blogs. I always just assumed it was great content that users wanted to share with others. It was driving me mad why people love my content but never share enough. Now I know!
An online grammar checker and proofreading tool like Grammarly can help you check and avoid several types of errors in your writing. It detects grammar, spelling and punctuation mistakes from basic to advance level in your content draft. You can use this tool to make sure your book, article or blog post is free from any prominent mistakes and easy to read.
I recently come across a case study where a newly found business was able to climb up high in search results without building links. Their strategy was to create a buzz for their main business term across social media platforms and they made people talk about it as well as visit their respective pages. In 2019, Do we have to look at various means through which we can improve our rankings without building links? What are your thoughts? I am sure Rank Brain also listen to what people talk about a brand or business than just identifying it through backlinks.