Thanks for sharing these great tips last August! I’ve recently adopted them and I have a question (that’s kind of connected to the last post): how important would promoting content be when using this strategy? For example, through Google Adwords. As I guess that would depend on the circumstances, but I am trying to discover if there’s a ‘formula’ here. Thanks in advance!
I’ve heard Segment described as the one and only interface you’ll ever need for all your third-party apps. And I sure do see it recommended a lot. From what I can gather, Segment makes it easy for anyone—engineer or not—to connect new software to your website; once the Segment snippet is added, you can connect other apps like MailChimp, Google Analytics, etc. just by clicking around in your Segment dashboard. Segment handles all the visitor data for you.
So many great tips! There are a couple of things I’ve implemented recently to try and boost traffic. One is to make a pdf version of my post that people can download. It’s a great way to build a list:) Another way is to make a podcast out of my post. I can then take a snippet of it and place it on my Facebook page as well as syndicate it. As far as video I’ve started to create a video with just a few key points from the post. The suggestion about going back to past articles is a tip I am definitely going to use especially since long-form content is so important. Thanks!
Because your site likely has a really low score, you’ll want to do your keyword research to start targeting the most relevant terms and phrases—but don’t go for the big ones like “business ideas” because you’ll have an incredibly hard time ranking for those top-level keyword phrases early on. Instead, aim for long-tail keyword phrases, like “monthly web hosting plans” and you’ll have a better chance at ranking—fun fact: that’s a real example of a long-tail keyword I use for my blog.
IZEA is a SaaS platform that automates influencer and content marketing for brands. It provides assistance for all aspects of content production and distribution. You can create lists of influencers who could meet your needs and publish posts on their blogs and social media accounts. It helps you to build, manage, and analyze your influencer marketing campaigns from a single dashboard.

Really its just a matter of getting creative - grab a cup of caffeine and think for a minute about what resources you have to try to get some insight on your visitors (or target markets) and their needs before you dive in.  Think about how much time it might take you (or what the cost of the reports would be if you are going to buy some market research reports), and tack that onto your billing as an optional service.


Ahrefs is a powerful tool that enables you to monitor the number of backlinks pointing to your own or your competitor-websites, their top performing pages, traffic details and more. You can also check their rankings on major search engines like Google, Yahoo, Bing, etc. Moreover, by utilizing its Content Gap feature you can identify the weak points of your content and improve them substantially.
Thanks so much for this entry, Laura! I loved the way your post is so practical, straightforward, newbie-friendly - and most importantly, how it emphasizes the bottom line at all times. It's easy to get "lost in the fog" of SEO with so many looming tasks and forget the main purpose, so it's wonderful to have a straightforward outline of what to do and why certain tasks need to be done. I look forward to reading your future insights!
Spider-driven search engines such as Google®, Yahoo!® and MSN® use "robots" or "crawlers" to score websites across the Internet. Robots "spider/crawl" each site and "score" pages based on how relevant they are. A website's score or placement within a spider driven search engine is derived from hundreds of variables such as link popularity, density and frequency of keywords in page content, HTML code, site themes and more. You will want to focus many criteria in your SEO strategy to position yourself well among the major search engines. Here are two of the most influential factors:
Awesome tips Brian. Always enjoy your posts. My question is, how can I boost traffic significantly if my keyword has pretty low search volume (around 100 monthly searches based on keyword planner)? I’ve been trying to expand my keyword list to include broader terms like “customer experience” but as you know that is super competitive. Do you have any suggestions for me? Thanks in advance.
Traditional analytics tools provide you information like how users came to your site, what pages they view, and how they navigate from one page to another. Heatmap tools offer visual analytics of page areas your users click, look, engage, and scroll. The following Heatmap tools will help you to understand usability issues with your website and optimize it for better user experience and sales conversions.
A natural step within the process of bringing in traffic to your website is email marketing. While you may have a love/hate relationship with the number of newsletters you are subscribed to (totally your fault), it can be an indispensable tool for a business. In its simplest form, email-marketing is a great way to show off your latest blog post or inform customers of a sale that you’ll be holding for your online store. However, sometimes a small “hey” is in order to remind your customer that you’re still around (and still awesome).
Pay-per-click (PPC) is one of the most commonly used marketing techniques to effectively market and sell products. But it takes a lot of efforts to design an effective ad copy and select the right audience to target and display your ads. The following tools can help you with all aspects of Google Ads (Google AdWords) marketing to run a successful campaign and increase your sales.
ManyChat helps you to create Facebook Messenger chatbots easily for sales, marketing, and support. Its visual drag-and-drop bot-builder allows you to set up a Facebook Messenger bot in a very short time. It also provides you with a set of tools to help you grow your Messenger audience and it helps you broadcast your messages effectively. You can also automate your Messenger marketing and send messages based on time or certain user actions.
Soumya Roy is the Founder, CEO of PromozSEO Web Marketing Academy, a leading digital marketing course in Kolkata, India. He is a seasoned digital marketer and coach with over 11 years of extensive experience under his belt. In his long years of experience, Mr. Roy has worked with 100s of brands of different sizes, and mentored and trained more than 2500 professionals and corporate clients.
Some people will tell you that guest blogging is no longer effective, but with a strategic approach, guest blogging can still be one of the best ways to generate website traffic. The most important thing is to blog on sites that are relevant to your audience so that you generate high-quality traffic. Offer a lead magnet to entice new visitors over to your website, and return the favor by asking other writers to guest post on your site too, then share that content on social media. Don’t limit yourself to written posts either -- podcasts, Instagram takeovers and YouTube guest appearances are all highly effective in 2018 and beyond.
There’s definitely a lot you can experiment with when it comes to generating more traffic! My advice would be to take it slow, focus on just testing one or two channels at a time and working hard to get some results with them… only move on to new traffic experiments as you exhaust strategies that’ve previously worked well for you too. Right now I’m focused on helping students through my blog content & courses, and not taking on new hands-on projects with other bloggers at the moment—just advising 🙂

Filmora is one of the best video editing tools that helps you to create and edit your videos without any professional video editing skills. It allows you to add animations, GIFs, overlays, images, texts, and music on your videos. You can apply various styles, effects, and customize your videos as you need. Filmora is available for Windows, Mac, Android, and iOS devices.


What’s so great about offering free templates like this, is that these are the types of things people specifically search for on Google, which is almost guaranteed to drive traffic to your blog if you back them up with some long-form content and promote it well. Plus, if your audience is discovering you from these kinds of free resources—then they know you’re providing major value within your niche, so they’re so much more likely to stick around for more.

Brian, I recently found your blog by following OKDork.com. Just want to say you’re really amazing with the content you put out here. It’s so helpful, especially for someone like me who is just starting out. I’m currently writing posts for a blog I plan to launch later this year. I think my niche is a little too broad and I have to figure out how to narrow it down. I essentially want to write about my current journey of overcoming my fears to start accomplishing the dreams i have for blogging, business, and travel. In doing so, I will share the best tips, tools, and tactics I can find, as well as what worked, what didn’t and why.

Spider-driven search engines such as Google®, Yahoo!® and MSN® use "robots" or "crawlers" to score websites across the Internet. Robots "spider/crawl" each site and "score" pages based on how relevant they are. A website's score or placement within a spider driven search engine is derived from hundreds of variables such as link popularity, density and frequency of keywords in page content, HTML code, site themes and more. You will want to focus many criteria in your SEO strategy to position yourself well among the major search engines. Here are two of the most influential factors:
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