No matter who your target audience is, they will be on a social network, somewhere. While there are ways you can find them through paid services (more on that later), creating content surrounding your industry or your products and services will draw followers in. Even if your market is niche, you will find a following with consistency and unique, quality content. Customer service and engagement can all be done from social media (or by using an easy customer support software), and this does nothing but help cultivate your community. Grow and groom it, and they’ll give you some love in return.
Maybe you’re looking to spice up your blog up with some different content for your readers. Instead of doing all the research and reporting back on your findings, you may want to look into having a guest blogger. Why, you ask? Having a guest blogger can be helpful in multiple ways, as you allow others to add content to your website. Your readers will be able to receive fresh content from a different perspective, and your guest may carry an expertise in a subject that you don’t have. Another benefit to getting some fresh blood in your blog is that your guest’s followers will likely head to your website when the post is published. It’s a win-win for the both of you.
Most importantly though, remember that Pinterest is a community just like any other social media, so make sure you’re active, connecting with others in your niche and re-pinning others’ content too. If you’re just shouting into the void by only sharing your own images, you’re going to have a hard time gaining traction and figuring out how to drive traffic to your blog from the platform.