There's a diverse mix of free tools available, one of the enjoyable aspects of working in digital marketing today. I’ll start with the most widely used. Please let us know about the “essential free tools” you use in the comments. For many more tools suggestions - check out our free guide to digital marketing tools. We've structured it around our RACE planning framework covering 30 categories of digital marketing tools that every business that is serious about improving digital marketing needs. Apart from the insights tools we cover here, it includes many more tools needed for essential digital marketing activities like conversion rate optimization, personalization and marketing automation.
This was very interesting. I run a website that promotes sports entertainment amongst teenagers who are graphic designers or video editors. The foundation is in place (Over 60 contributors) so my only focus is how to blog consistently about what goes on in the sports world with appeal to teenagers. I am confident i took a huge step today after learning these 4 steps!
Holy Engagement! This was an awesome post, full of great info… and then I realized that 3/4 of the actual page was comments… which is even better for shares, SEO and overall engagement. I was lucky enough to attend an event where Neil Patel was giving some great blogging training and a lot of what you covered was there. https://www.thatbloggingthing.com/69-blogging-secrets-i-stole-from-neil-patel/ The simple fact that you comment back is awesome.
How we use Canva: The optimized sizes and built-in templates make it fast and easy to create tall pictures for Pinterest, rectangular ones for Twitter, square for Facebook or Instagram, and any size in between. We find Pablo (another free alternative) to be great for Twitter-sized images of 1,024 pixels by 512 pixels, and Canva to work really well for all else.
Brian, great post as always! Question: Do you consider authority sites (industry portals) a form of “influencer marketing?” e.g. guest blogging, etc? In some niches there are not so many individuals who are influencers (outside of journalists) but there are sites that those in the industry respect. I am in the digital video space and for me one site is actually a magazine that is building a very strong digital presence. Thanks, keep up the good work!

Most importantly though, remember that Pinterest is a community just like any other social media, so make sure you’re active, connecting with others in your niche and re-pinning others’ content too. If you’re just shouting into the void by only sharing your own images, you’re going to have a hard time gaining traction and figuring out how to drive traffic to your blog from the platform.
Chatfuel is a bot-building software that offers individuals and enterprises a single and centralized platform to create AI conversational chatbots. Its features include simple editing tools, multi-user accounts, neuro-linguistic programming (NLP) as well as seamless third-party integration and analytics technology. With Chatfuel’s editing tools, you can design chatbots easily without prior knowledge of coding or programming.
To organize a webinar, find a handful of partner bloggers or brands that have a high concentration of readers in your own target market—then choose a topic that you’re all interested in and knowledgeable about. You don’t even need to make it fancy from a technology or presentation standpoint either, just sign up for the most basic Zoom account that allows for hosting webinars and you’re set. The best part about webinars too, is that everyone involved will bring some of their own audience, resulting in a great lead generation opportunity for all of you—and you’ve got a captive audience of people interested in your field from which you can drive traffic to your website after the live event wraps up.
Affiliate programs allow you to boost traffic by leveraging other people’s audiences. By offering publishers a commission on sales they generate, you’re incentivizing positive reviews and word of mouth. Best of all, you only pay out when a genuine sale is made, meaning there’s minimal risk involved. Once your affiliate program is set up, you can leave it on autopilot and focus on other areas of your business. To get started, leverage a list of the best affiliate programs and decide which one is right for you.

Soumya Roy is the Founder, CEO of PromozSEO Web Marketing Academy, a leading digital marketing course in Kolkata, India. He is a seasoned digital marketer and coach with over 11 years of extensive experience under his belt. In his long years of experience, Mr. Roy has worked with 100s of brands of different sizes, and mentored and trained more than 2500 professionals and corporate clients.
So let's just say you're a budding entrepreneur. You've gone into business for yourself and setup that all-important website. It's your digital storefront. No need for that brick-and-mortar store anymore. No need for the random person to patronize your shop from the street. Today, all you need are those virtual visitors -- people that are keenly interested in buying what you're selling.
Over the next few posts, and starting with this one, I’m going to share with you a detailed 8-step process for creating your own SEO strategy (what I often refer to as an SRD (SEO Research Document)), beginning with defining target audiences and taking it all the way through some fairly comprehensive competitive research, search traffic projections, content strategies, and specific goals and prioritizations.
There's a diverse mix of free tools available, one of the enjoyable aspects of working in digital marketing today. I’ll start with the most widely used. Please let us know about the “essential free tools” you use in the comments. For many more tools suggestions - check out our free guide to digital marketing tools. We've structured it around our RACE planning framework covering 30 categories of digital marketing tools that every business that is serious about improving digital marketing needs. Apart from the insights tools we cover here, it includes many more tools needed for essential digital marketing activities like conversion rate optimization, personalization and marketing automation.
Vidyard lets you create and manage your video library from a single dashboard. You can easily add your videos to the blog posts, landing pages of your website, emails or various social media profiles. It allows users to browse your videos by adding a custom playlist and helps you to measure the performance of your videos by conducting A/B split testing.
Although this is a step-by-step series, everyone's methods will (and should) vary, so it really depends on how much time you think it will take (if you're billing hourly).  What tools do you have at your disposal vs. how much researching for information will you have to do on your own? Will you have to pay for research reports or companies? Do you pay a monthly service for data or research?
If you go for depth in your content, instead of breadth, promotion will become so much easier. Look at what everyone in your arena is providing and if you can show up to the 500-word advice post party with a 5,000-word step-by-step guide that actually helps people… then your readers will notice that. You’ll not only have a much greater chance of selling people on the quality of your content, it’ll be more likely to go viral, Google will rank it higher in the organic search because it’ll be longer and more in-depth.

Facebook ads: lets you set highly-specific parameters to who your ad is shown to, like demographics, location, behavior, and interests. Get attention from your core audience, a custom one, or a ‘lookalike’ audiences that are like your existing customers. Targeting your ad doesn’t get much easier (or creepier, really) than this. Facebook ads may seem intimidating initially, but with the right insight, it doesn’t have to be. Luckily for you, we have that insight packaged up for you right here in a all you need to know about Facebook advertising guide.
With search still the best acquisition channel driving the majority of visits, leads and sales for most businesses online, I believe that even marketers who outsource their SEO need to understand different types of customer behaviour when searching to help develop strategies for getting visibility AND creating content and messages to help meet consumer needs.
People look up instructional videos online for everything these days—from how to replace a screen on their laptop to how to make a website and seriously so much more. Even with just a small number of tutorial videos on my own YouTube channel so far, I’ve been able to drive traffic to my blog in a very meaningful way from the platform (especially for the relatively small time investment to create a video compared to writing a 10,000 word article).
Thanks for sharing such quality content online. I really loved the way you have written this blog post. SEO is the most important factor if you want to increase your online network. SEO, not just only helps in getting more organic traffic via search engines but also builds a good brand authority online. I have learned a few new tips which I think can help me out improving my blog’s SEO score. Looking forward to more quality content in the future… 🙂

Tagboard enables you to search and collect public contents from social networks like Facebook, Twitter, and Instagram using hashtags. It is a superb solution for individuals, agencies, brands, and marketers. It comes with great features that include; tagboard live tool, keyword filters, and superior Hootsuite, Eventbrite, and Google Chrome extensions.
If your core programming language is Java, then you should definitely take a closer look at Deeplearning4j. It’s an open-source, commercial framework written mainly for Java and Scala. It offers massive support for different types of neural networks like RNN, CNN, RNTN, or LTSM. It comes with a lot of potential in areas like; natural language processing, image recognition, fraud detection, and text mining, etc.
Thanks for sharing such quality content online. I really loved the way you have written this blog post. SEO is the most important factor if you want to increase your online network. SEO, not just only helps in getting more organic traffic via search engines but also builds a good brand authority online. I have learned a few new tips which I think can help me out improving my blog’s SEO score. Looking forward to more quality content in the future… 🙂
Historical refreshes of content is a good thing, especially if some of your content has expired. Note, this does not mean re-doing your content; simply refreshing it to bring it current if it isn't already evergreen content. Look at ways you can update outdated content on your site to drive more traffic through visibility on search engines like Google.
To summarize the process for putting together a summit, you need to first figure out why a virtual summit is the right venue for connecting with your audience and if it’s the right medium to deliver your content. Next, determine what your topic will be and who you’re going to include, to make your event a success. You’ll need thought leaders, influencers, teams, businesses, bloggers, anyone who already has a committed audience and a distinct POV that can add value to an event like this. You’ll all be working together to drive traffic to your website for the summit, and you’ll want to consider some sort of list share or revenue share after the event wraps up.
To summarize the process for putting together a summit, you need to first figure out why a virtual summit is the right venue for connecting with your audience and if it’s the right medium to deliver your content. Next, determine what your topic will be and who you’re going to include, to make your event a success. You’ll need thought leaders, influencers, teams, businesses, bloggers, anyone who already has a committed audience and a distinct POV that can add value to an event like this. You’ll all be working together to drive traffic to your website for the summit, and you’ll want to consider some sort of list share or revenue share after the event wraps up.
Traackr primarily is an influencer relationship management software. Though it provides many other online management tools, the real focus of Traackr is helping small and medium-sized businesses to build lasting relationships with influencers. Using this tool, you can scale your influencer marketing campaigns with powerful analytics, valuable data-driven insights, and consistent monitoring.
I know many bloggers that have had great success using Pinterest to drive traffic to their blogs. I’ve had a good measure of success on my Pinterest too. You’ll want to make sure you have good visuals to go with each blog post–infographics like I have here and here are great for this–and the most successful Pinterest bloggers recommend that you post at least 10 unique pins (images) for every new blog post you publish on your site if you hope to drive traffic to your website in a meaningful way.
I agree 100% with quality content. If the quality is outstanding, the back links just pour in. Must also add that I am not exceptional when it comes to English, as it is not my first language. Best investment I ever made was to hire a proof reader to check a post before I publish it. I also use a good quality grammar tool. Grammar and spelling issues is an absolute “website killer”. Great post, keep up the good work!
Vidyard lets you create and manage your video library from a single dashboard. You can easily add your videos to the blog posts, landing pages of your website, emails or various social media profiles. It allows users to browse your videos by adding a custom playlist and helps you to measure the performance of your videos by conducting A/B split testing.
If you havent see it already, check out the links in shor's comment below - there are some great resources in there. In some cases you can also consider surveying your current audience or customers through email, on-site surveys or SurveyMonkey.  Be sure to ask for some profiling information that you can use for determining specific persona needs like age, sex, location, etc. (Probably best not to make it sound like a creepy text chat like I just did though...)  :)
Stay relevant (always) with evergreen content: If you’re trying to explore the different types of content that you can create for your blog, consider trying out “evergreen.” type content. This type of material will always remain relevant and will not need to be updated or be repurposed. Why? Because it will still be relevant later down the road. Examples include: “a history of (your industry)”, or ‘how-to’s’.
Upfluence provides a complete solution to handle your overall influencer marketing needs. It lets you identify top influencers in your niche using advanced keyword combinations and filters like geolocation, social networks metrics, and languages. It manages your campaign performance and provides real-time data that includes; influencers’ latest posts, monthly visitors, and engagement rates on their blogs and social profiles.
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