Here’s a hint: During the process of writing a blog post outline for your upcoming article, take a moment to spot any opportunities for bigger bloggers or brands in your space that you can mention and start building a relationship with. By taking this approach of providing value to others in your space first, you can start building a community of influential people that grows in value over time—and will soon help drive traffic to your blog.
For this strategy of how to drive traffic to your website, the most important thing is finding a publication with an established base of readers. It doesn’t have to be a big name like Forbes or Entrepreneur–which will be impossible to land in the very beginning anyway. What you should focus on, is finding something that fits with your style and niche, but is still somewhat approachable in size. This’ll help you build your brand, get more recognition for the name of your blog, connect with interested readers and look great for networking possibilities. And if you play your cards right, you’ll unlock a new channel for driving traffic to your blog in the process.
Take the 10 pillar topics you came up with in Step 1 and create a web page for each one that outlines the topic at a high level -- using the long-tail keywords you came up with for each cluster in Step 2. A pillar page on SEO, for example, can describe SEO in brief sections that introduce keyword research, image optimization, SEO strategy, and other subtopics as they are identified. Think of each pillar page as a table of contents, where you're briefing your readers on subtopics you'll elaborate on in blog posts.
Over the next few posts, and starting with this one, I’m going to share with you a detailed 8-step process for creating your own SEO strategy (what I often refer to as an SRD (SEO Research Document)), beginning with defining target audiences and taking it all the way through some fairly comprehensive competitive research, search traffic projections, content strategies, and specific goals and prioritizations.
If there’s something everyone loves, it’s free stuff. And contrary to popular belief amongst new entrepreneurs, giving away your ideas for free is not the worst thing you can do for your business–oftentimes, it can be the best thing. The right (free) template can drive traffic to your blog from organic search, word-of-mouth, social networks and even big publications. The trick, is to offer something your audience can truly benefit from. Take these examples into mind:
Soumya Roy is the Founder, CEO of PromozSEO Web Marketing Academy, a leading digital marketing course in Kolkata, India. He is a seasoned digital marketer and coach with over 11 years of extensive experience under his belt. In his long years of experience, Mr. Roy has worked with 100s of brands of different sizes, and mentored and trained more than 2500 professionals and corporate clients.
Similar to Google Suggest – but with a lot more data – Soovle lets you see autocomplete suggestions instantly from not just Google, but several other sites including Wikipedia, Amazon, and YouTube. Very handy, but it’s worth noting that Google plans to cut off access to the autocomplete API in the near future, meaning Soovle will only be able to provide results for other search engines when this happens.

YouTube is a great resource for driving free organic traffic to your website. Maybe it's because Google loves YouTube, and considering that it's the second most popular search engine in the world, gaining exposure on YouTube could be huge. Create useful tutorials and videos that add an immense amount of value and be sure to link to your content through the description.
In the beginning, it’s nice to think that a committed and engaged audience will just fall into your lap if you reach out to the right people and follow the right steps, but it’s just not that easy. You need to make sure your website is set up the right way and is designed to resonate well with your target market. More on that in my guide to starting a blog.

I second Rand's comment!  Congrats on moving from the corporate world to the independent consultant.  This is my goal for the near future.  I too have been testing the waters of independent consulting, but it doesn't quite pay the bills yet!  Sometimes I feel like I should find a mentor who has been where I am now and is where I want to go.  Perhaps i'll find a few in this community over time!
I recently come across a case study where a newly found business was able to climb up high in search results without building links. Their strategy was to create a buzz for their main business term across social media platforms and they made people talk about it as well as visit their respective pages. In 2019, Do we have to look at various means through which we can improve our rankings without building links? What are your thoughts? I am sure Rank Brain also listen to what people talk about a brand or business than just identifying it through backlinks. 

How we use Google Analytics: As a social media marketing team, we appreciate the ease with which we can see traffic from the different networks (Acquisition > Social > Network Referrals). We can check the engaged reading time by looking at Time on Page. And for the real-time stats of who’s on our site right now, we can simply click on Real-Time > Overview.
Clearly, paying for ads and other initiatives is always one method to drive traffic to your site or blog. If you have a small budget, and you track things properly, you can come up with a cost-per acquisition (CPA). If your CPA is high enough, you can comfortably scale your advertising revenues. Be sure to implement things like Facebook and Google tracking pixels to determine the effectiveness of your ads.
Nice work Laura! This is going to be a great series. I'm working my way through SEOmoz's Advanced SEO Training Series (videos) Vol. 1 & 2 to build upon the advice and guidance that you and your team provided to me during my time at Yahoo!. Now many others will benefit from your knowledge, experience and passion for SEO strategy and tactics. Best wishes for great success in your new role.
However, the more organized you are, and the better you've presented your offer at the outset, the more likely you'll be to succeed with any one of these traffic methods or strategies. So, how do you track all of your efforts to ensure that you're doing the best to understand where your visitors are coming from when it comes driving traffic to your website?
The good news though, is that the people are already there for consuming content related to their niche (and learning more), so if your blog can genuinely help them, you’re bound to find a receptive audience—and once you’ve learned how to drive traffic to your website from groups, it’s a perfect opportunity to get targeted subscribers to take the next step and join your email list. Offer a free piece of content in return for their email address, ask them to sign up for your newsletter, or leverage live chat software to engage with them directly on the page.
Affiliate programs allow you to boost traffic by leveraging other people’s audiences. By offering publishers a commission on sales they generate, you’re incentivizing positive reviews and word of mouth. Best of all, you only pay out when a genuine sale is made, meaning there’s minimal risk involved. Once your affiliate program is set up, you can leave it on autopilot and focus on other areas of your business. To get started, leverage a list of the best affiliate programs and decide which one is right for you.

Hi Brian, I’m so glad I found Backlinko! I’m downloading all the free guides you’re offering and taking notes. I started a blog last year, and I’ll just call it my “learning blog.” You help me understand that I need to change how I think about content creation (think keyword and topic, research it, THEN create content). So that will be the first strategy I implement for the new blog I plan on launching in the fall.
The whole challenge was an exercise in connecting with my community and showing that it can be simple to build the foundation of a business, no matter what that business is (they chose a hiking guide for California, by the way), but it also served to generate interest and drive traffic to my blog, to see how the heck I was going to pull that off. Plus as an added bonus, I began fielding offers for both freelance and remote jobs as a result.
Any good party planner knows that before the guests arrive, it’s essential to have an event space that is fully prepared. That means having the punch bowl filled (and already spiked), the balloons ready to fall from the ceiling, the snack table is setup according to all dietary restrictions, etc. You know at the end of the night, it will be scraped clean, but that means you did a good job setting up your party. In the case of SEO, you are the party planner, your website is the event space and search engines are your guests. So, before you start looking to pull traffic, make sure your website’s SEO is in order so it’s ready for search engines.
For my Adsense plugin which you can get here https://wordpress.org/plugins/adsense-made-easy-best-simple-ad-inserter/ I’ve created a PRO version (https://www.seo101.net/adsense-made-easy-pro/) that is available to those that sign up for my mailing list. It’s not much but it gets me 5 to 6 subscibers a day. And best of all I know exactly what my subscribers are interested in… WordPress and Adsense:)
Although Bing Ads has intentionally made its experience as similar to Google Ads as possible to help advertisers make the transition or run complementary campaigns, one area Bing excels in is its reporting functionality. The Bing Ads Intelligence suite of tools offers some remarkable reporting, so if you’re serious about Bing Ads, be sure to explore Bing Ads Intelligence.
GroupHigh is a very helpful influencer marketing software that has both email outreach feature and influencer research tool. You can quite easily search for the relevant influencers in your industry by reach, location, social following, content, etc. It also allows you to review various promotional tactics used by different influencers such as referral links, giveaways, special discounts, sponsored posts, and more.

I have been trying to produce more content because I believed the lack of traffic was to the small amount of content, but after reading your blog post, i’m beginning to doubt wether or not this is quality content. I will definitely do more research on influencers on my niche, now I have to figure out how to get their attention with my kind of content.
Though you can create a basic podcast episode using an application on your smartphone, your audience will appreciate a more professional approach. Luckily, there are many great tools that will take your podcast to the next level. These tools include; creating stunning podcast artwork, editing your episodes more efficiently, and sharing on social media.

Have you ever heard the phrase, “It’s easier sell gold than it is to sell shit”? Well, have I got some news for you. No website starts out as minted gold right off the bat, so make sure you’re not trying to peddle, well… you know. In the beginning, a lot of websites try to create useful content on their blog for their audience, but end up churning out all the same 500-1,000-word articles offering the 10 quick steps to achieving this or that. Not only is there no shortage of that content on the Internet already, but recent blogging statistics show it’s the last thing that’ll make you stand out from the crowd and forge a lasting impression on your readers.

Very in-depth information, Brian. I love the part about updating old content, I still find old articles in search results, sometimes 3+ years ago that are clearly out of date when it comes to marketing topics. I usually skip those results, and wonder how that content is still ranking, but it would be great if everyone updated that content. This entire post is full of useful tips, as usual. I am bookmarking now, and sharing-

TensorFlow is created by Google and written in C++ and Python programming language. It is considered to be one of the best open source libraries for numerical computation. Various reputed companies like Dropbox, Uber, DeepMind, Airbnb, etc. have leveraged this framework for their projects. It is extensively used in voice and image recognition, and text-based apps like Google Translate.
I don’t know why more people don’t talk about Google Scholar, but I love this tool for researching science-heavy articles and digging into emerging studies. It limits your search to articles, theses, books, abstracts and court opinions, from academic publishers, professional societies, online repositories, universities and other web sites. Pair it with a Google Alert to get amazing research on your topics of interest delivered right to your inbox.
Now that you have finally gone through the complete list of digital marketing tools, I hope you get an opportunity to use several out of this long list of tools for your upcoming project.  Of course, there are tons of other internet marketing tools out there to tackle your marketing problems and reach your objectives. But these tools are some of the best that many bigwig digital marketers incorporate in their workflows. You just need to decide which tools work best for your company structure and business goals.
Readable is an innovative readability score checker designed to help marketers, copywriters, and bloggers to improve the readability of their contents. It utilizes different factors including sentence length, average word length, syllable count, word familiarity, keyword density, and sentence complexity to measure and deliver accurate readability scores.
Very in-depth information, Brian. I love the part about updating old content, I still find old articles in search results, sometimes 3+ years ago that are clearly out of date when it comes to marketing topics. I usually skip those results, and wonder how that content is still ranking, but it would be great if everyone updated that content. This entire post is full of useful tips, as usual. I am bookmarking now, and sharing-

Use this knowledge to understand your conversion rates per ad spend. If you spent $100 to make $800 then you made $8 for every $1 you spent. Conduct more tests, then scale out your efforts using the Pareto Principle, or the 80/20-Rule, which states that 80% of your results are coming from 20% of your efforts. Use meticulous tracking to discover the efforts that are leading to the biggest results. Simple as that.
This plugin will let you easily link to your old articles, pages, or other sites to improve their rankings in search engines and generate more clicks. The internal link building plugin lets you assign keywords to given destination URLs. This way, your website will link within itself like it's done in Wikipedia - every time a keyword occurs, it links to the page you specified in the plugin dashboard.
So there you have five of the most effective ways to increase your website traffic. By optimizing your on-page SEO, you’ll boost your organic search rankings and generate more visits. Utilizing hashtags will allow you to reach new customers and email marketing will get more people from your list to visit your site. Affiliate programs and guest posting both leverage other people’s audiences, so you can generate even more visitors. By using these five methods, you’ll have more traffic and increase revenue in no time.
If you want to get more bang for your buck out of Twitter, check out a tool like Quuu Promote, which has an existing base of followers that’ve signed up to receive suggestions for what to share that’s in their interests. You can choose how many posts to promote through their network of user every month, and an unlimited amount of people can click and share—thus helping to drive traffic to your blog from their existing base of users.
Let’s imagine you ranked on Google first page search engine results for a certain keyword. And your position is third from the top ten results. After showing the search result, people are clicking more on your result than the first or second result. Or peoples are clicking more on the fourth result than your link. Then what’s going to be happening.
Most importantly though, remember that Pinterest is a community just like any other social media, so make sure you’re active, connecting with others in your niche and re-pinning others’ content too. If you’re just shouting into the void by only sharing your own images, you’re going to have a hard time gaining traction and figuring out how to drive traffic to your blog from the platform.
Creating a standout resource. If you’ve invested heavily into creating a truly unique, standout piece of content that’s worthy of reputable websites linking to as a great resource—like my exhaustive roundup of the best web hosting plans for bloggers or my industry-leading blogging statistics—then it’s worthwhile to spend some time reaching out to publications and other bloggers that cover these subjects to see if they’d be interested in writing about your resource. If it’s something that’ll genuinely benefit their readers, then you can make a very compelling pitch about why they should cover your content. Now that’s how to drive traffic to your blog and attract high quality backlinks the right way.
Not sure exactly why, perhaps I used a number too big and since my page is about classifieds, it probably seemed too much to browse through 1500 ads, I assume? Somewhat like you would post 800 tips for better ranking? Don’t know, will try to change things a bit and see how it goes, but you really gave me some new suggestions to go for with this article. Thanks again 🙂
Hi Brian! Very good and exactly what I was looking for. I have a problem though, we are creating the first video editing software that edits video WHILE FILMING. We are video geeks with a lot of experience, however we are trying to appeal to GoPro users and video tutorial makers but we have little knowledge in that field. Any suggestions on how we write about that if we have no idea about the space?

For those who are running their website or blog via WordPress, perhaps the fastest and easiest way to set up a landing page is simply to create a new page. If you blog with WordPress, the blog content you create falls into Posts. The static content for landing pages—“Download our ebook,” “Sign up for our webinar,” etc.—can be made quite easily via Pages.
Traditionally, defining a target audience involves determining their age, sex, geographic locations, and especially their needs (aka pain points). Check out usability.gov’s description of personas and how to do task analysis & scenarios for more details, or better yet, read Vanessa Fox’s upcoming book about personas related to search and conversion.
Next, you can start driving traffic to your website by promoting your eBook to your followers on social media, tapping into existing partners you’ve connected with, writing about it in a guest post—and giving your eBook away as an incentive to people who sign up on your email list. The right eBook on a killer topic within your niche can become a massive tool to drive traffic to your blog by word-of-mouth from readers that get a lot of value from your free book. While promoting a free eBook is a proven way to drive traffic, if you choose to employ one of the best CRMs for small business and get serious about selling additional books (or courses), then you even start monetizing your blog if your free readers are ready to upgrade to paid products.
This way, when you do drive traffic, you know where that traffic is coming from. Otherwise, you're left in the dark. For example, if you do some content marketing on Quora.com or Medium.com, you could use the campaign source as simply Quora or Medium and the campaign medium as content_marketing and the term as the term you're working to rank for. Get the picture? Then, you'll see all the beautiful results directly in Google Analytics and you'll know specifically where your traffic came from.
I’ve heard Segment described as the one and only interface you’ll ever need for all your third-party apps. And I sure do see it recommended a lot. From what I can gather, Segment makes it easy for anyone—engineer or not—to connect new software to your website; once the Segment snippet is added, you can connect other apps like MailChimp, Google Analytics, etc. just by clicking around in your Segment dashboard. Segment handles all the visitor data for you.

Love this post! I agree with all especially creating worthy content. Good content is really a King. It’s should be our number one priority when it comes to our online campaigns. We need to offer content that interests our target audience, adds value and makes them want to read and come back for more. Keep posting helpful tips Ryan! Thank you for sharing it with us.
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